Benefits of Using Google My Business
For business owners using Google My Business has many advantages to let potential customers know about your services. As the most popular search engine, it makes it easy for existing customers and new ones to find what you have to offer.
Appears on Google Maps
When searching for a business on Google, the map function works to pinpoint the location and surrounding businesses or points of interest. This feature allows for a potential customer to locate you quickly.
Appears on Google’s Local 3-pack
The Google local pack of seven of top businesses now down to three for local results. Just listing your business is enough to get into that list of three. Even if for example you’re a florist, being in that top three with competitors still has advantages.
Having content about your business that can be found in Google, such as articles, features, a
listing in a directory associated with your business makes it easier to be found in local searches using Google. Reviews and your star rating also help to show potential customers how others have interacted with your business.
Know the Customers
The features in Google My Business such as insights helps you to understand what your potential customers are interested in and what they are not interested in. This type of data can help you get to know your customer better.
The Google My Business description page provides you with an opportunity to show what your business is about, opening and closing hours, pictures, confirmed reviews and the authenticity of your business.