Title Image

Blog

Understanding how to adapt to changing times can be difficult and overwhelming.  That’s why Webby360 Marketing Solutions created this article to help you explore the benefits of digital marketing and its impact on small businesses like yours.  Digital Marketing in Today’s Climate In today’s digital world, it’s becoming increasingly difficult for small businesses to connect with others. Without a solid digital marketing strategy, it’s impossible to reach potential customers and ultimately grow your business.  Whether you’re focusing on trade shows and exhibitions to network and build customer relations, or you’re relying on word-of-mouth referrals, chances are your business is suffering a loss.  To overcome this, you must be flexible

If you’ve ever found yourself asking, “What is the starting point in creating a marketing mix?”, you’re on the right track. Webby360 is a digital marketing solutions provider that will guide you through the most important questions to ask yourself to get your digital marketing strategy off the ground. What are the 7 Ps of marketing?  Product, Price, Place, Promotion, People, Process, and Physical Evidence are often referred to as the 7 Ps of marketing or the marketing mix. Essentially, the 7 Ps are marketing activities that companies use to meet customers’ existing needs, as well as evolve with their changing needs to consistently provide excellent customer

If you’re working for a small company, understanding how digital marketing can connect you with potential customers and promote your goods or services is one of the most efficient and effective ways to scale your business. So let’s not waste any time.  Here are the top 9 advantages of digital marketing vs traditional marketing for your small business: 1. Your Ideal Customers Are Already Online If you're not using digital marketing to promote your business online, you're missing out on a huge opportunity to reach your target audience.  Your ideal customers are probably using the internet to research products, compare prices, and make buying decisions at this moment.  Without

Interested in creating an email marketing strategy but not sure where to start? Webby360 is an experienced email marketing agency here to provide you with 5 pro email marketing tips to help your business grow!  Email marketing can be a reliable tool to bring in new business, maintain a loyal customer base and track important data. These days, with advanced software, you can even create a ‘set it and forget it’ email automation process through a drip campaign.This means you can spend less time and effort on tedious tasks while staying ahead of the game and improving your email marketing strategy! Speaking of less work,

If you want your website to be viewed and experienced the same way on every device, it’s important to understand the difference between mobile-responsive and mobile-friendly web design. While the terms ‘mobile-responsive’ and ‘mobile-friendly’ websites are often (mistakenly) used interchangeably, they are actually different. While both refer to interacting with a website on a mobile device, the key difference is how users see vs experience the information on your website. The first step before moving forward is to make sure you have a functional website to promote your business on. If you need a new or improved website, you may want to consider reading

Acronyms can sometimes make things easy but if you don’t know what CPC, PPC, SEO, SEM, CTR, or ROI mean in the first place, digital marketing terms can get pretty confusing and overwhelming … fast.  So here is a quick cheat sheet for some of the most important digital marketing terms every small business owner should know. Return on Investment (ROI) ROI isn’t a digital marketing-specific acronym, but it is still a very relevant term because ROI here means how much money you get back from your spending on your digital marketing campaigns.  Business to Business (B2B) & Business to Consumer (B2C) B2B means that a business is

A presence online via a website and social media is practically no longer a choice in today’s world. If you want to be competitive, grow your brand, and most importantly get people to notice and buy your product or service, you need to be accessible and seen. However, a good digital marketing team will also offer you the ability to have them maintain your systems, captain your social media strategy and assist with your digital media overall whether it is creating unique content for you or advising on your overall marketing spend. While the early 2000s saw the advent of cookie-cutter website builder software that

Omnichannel marketing describes a strategy for the integration and cooperation of the various channels organizations use in order to interact with consumers and create a seamless customer experience. It is aimed at reinforcing the satisfaction of consumers with a brand, creating a constancy in the relationship, and making the customer's experience a fulfilling one, whether the mediums are physical or digital. Nowadays, companies and businesses, such as healthcare, retail, finance, and technology, are all taking advantage of omnichannel techniques, to optimize the consumer experience.  The goal of an omnichannel marketing strategy is to create a convenient, seamless user experience for consumers that offers many opportunities

First-party cookies are electronic cookies that enable a firm or organization owning a website to gather analytics data. To accept or not to accept? That is often the question.  We have all gotten used to that little pop-up that happens every time we visit a website asking us if we accept the application of this technological tool with the cute name, “cookies”. Why is it an important tool for every company to include in their online offerings, what does this actually mean for your business and what happens if the end user chooses ‘OK’ or declines?  These days many users simply click accept without reading, but

For a long time, branding has been a critical component for businesses. When carried out effectively, it tells the world, potential customers, and future shareholders that the brand is trustworthy and reliable. Branding gives whatever products you sell or services offered an identity ingrained in the minds of customers and visitors. It also represents the worth attached to whatever value a company provides. Even when competitors offer close substitutes, your brand will be easily distinguishable from the rest. With the introduction of digitalization, branding has moved from the traditional word-of-mouth method to social media platforms, websites, and more to establish long-term relationships between companies