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First-party cookies are electronic cookies that enable a firm or organization owning a website to gather analytics data. To accept or not to accept? That is often the question.  We have all gotten used to that little pop-up that happens every time we visit a website asking us if we accept the application of this technological tool with the cute name, “cookies”. Why is it an important tool for every company to include in their online offerings, what does this actually mean for your business and what happens if the end user chooses ‘OK’ or declines?  These days many users simply click accept without reading, but

January is here, the perfect month to get creative and plan calmly for the next few months. We all know planning is key when we talk about business. Planning allows us to set our goals for the company and determine all the tools and actions that we can take to accomplish our goals, but most of all, we can choose our company’s destiny. It’s like creating a roadmap that will take us to the next destination

Surely you know by now that Instagram is an effective system for creating aesthetic web content for your organization. With more than 300 million active users, Instagram is being used by an expanding number of large and small businesses. If you have never considered utilizing Instagram as part of your advertising and marketing techniques, below are five benefits that you ought to think about

For a while now, Facebook has been the go-to advertising platform for business. Facebook is a social network that has not stopped growing and is no longer just a platform for people to connect with loved ones; it is also one of the most effective marketing tools for businesses. If you're considering turning to Facebook to help you promote your business, here are five easy and helpful ways you can use this social network to expand your company