It's a fact ⎯ Small businesses and startups need digital marketing. The results from traditional marketing techniques are slow and limited to local customers. The amount of potential customers online is huge compared to a local market
Businesses must be flexible and adaptable in these changing times. The global pandemic eliminated face-to-face business meetings, live events, and conferences
Content writing involves research, planning, writing, editing and a strategy on where to publish to obtain an objective. It can be a blog post, video, landing page and more. Good content holds a reader and converts them to keep reading
Google's Knowledge Graph is a knowledge base where Google keeps all the information and when a search query is entered the information comes from here. This is how Google’s connected information works to bring you relevant results.
Semantic search is defined as a data searching technique where a search query will find keywords but also the intent and meaning of the words used by the person searching. This is a more meaningful way to search to understand the search phrase
Search Engine Result Pages(SERPs) are the web pages that show the results of what people search on the search engines such as Google or Bing. The user will use specific terms, phrases or keywords to get the answers to their query